Sending emails to bloggers in your industry is a great way to get content noticed, but if you aren’t careful then your efforts could backfire and create negative online press. Follow these 7 tips to get the most out of your link baited emails, and ensure that you don’t insult bloggers.
1) Be very, very selective
Only email bloggers that write on topics related to your own blog. If you email a political blogger about your coffee and tea blog, then odds are they will just delete the email without even reading it.
Only email bloggers that write on topics related to your own blog. If you email a political blogger about your coffee and tea blog, then odds are they will just delete the email without even reading it.
2) Always send emails one at a time
Sending link baited emails one at a time is of the utmost importance. It’s perfectly fine to email multiple bloggers with link baited emails, but never CC them all on the same email. A few years ago I made this mistake and it apparently upset one of the bloggers because they sent a nasty reply and CCd everyone on the list. Needless to say I didn’t get a single new link from that email.
Sending link baited emails one at a time is of the utmost importance. It’s perfectly fine to email multiple bloggers with link baited emails, but never CC them all on the same email. A few years ago I made this mistake and it apparently upset one of the bloggers because they sent a nasty reply and CCd everyone on the list. Needless to say I didn’t get a single new link from that email.
3) Lead with a compliment
One of my mottos in life is to always lead with a compliment, and it definitely applies to writing link baited emails. I always include something like “I frequently visit your blog,” or “your blog is one of my favorites,” in all of my link bait emails. In my experience bloggers are much more likely to reply to emails to include some type of flattery.
One of my mottos in life is to always lead with a compliment, and it definitely applies to writing link baited emails. I always include something like “I frequently visit your blog,” or “your blog is one of my favorites,” in all of my link bait emails. In my experience bloggers are much more likely to reply to emails to include some type of flattery.
4) Be personal, and introduce yourself
This one may seem obvious, but too many people make the mistake of sending impersonal cold emails that bloggers never respond to. In the beginning of your email it is important to always include a brief summary of who you are. It’s also a good idea to close your emails with personal phrases such as “I look forward to hearing back form you,” or “thank you for taking the time to read my email.”
5) Make it easy for them to link
Remember, the goal of sending link baited emails is to generate new links for your site or blog. You should always include the full URL of your site in your email along with sample anchor text. But be careful not to make your intentions too obvious.
This one may seem obvious, but too many people make the mistake of sending impersonal cold emails that bloggers never respond to. In the beginning of your email it is important to always include a brief summary of who you are. It’s also a good idea to close your emails with personal phrases such as “I look forward to hearing back form you,” or “thank you for taking the time to read my email.”
5) Make it easy for them to link
Remember, the goal of sending link baited emails is to generate new links for your site or blog. You should always include the full URL of your site in your email along with sample anchor text. But be careful not to make your intentions too obvious.
6) Give something away
If you want to get a blogger’s attention then you might want to consider giving something away for free. If you have contest on your site then you can personally invite the blogger to enter. Or, if your budget permits, it’s a great idea to give something away to every blogger you email.
7) Be original
Popular bloggers get dozens of “did you notice” emails every day and if you want yours to get any attention then you need to make it stand out. The more original the email, the more likely it will generate new links
If you want to get a blogger’s attention then you might want to consider giving something away for free. If you have contest on your site then you can personally invite the blogger to enter. Or, if your budget permits, it’s a great idea to give something away to every blogger you email.
7) Be original
Popular bloggers get dozens of “did you notice” emails every day and if you want yours to get any attention then you need to make it stand out. The more original the email, the more likely it will generate new links
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