How To Build A Successful Blog Business, For Real

Chapter 1: Blogging as a Business

• Opportunities in Blogging
• Risk and Rewards
• A Sketch of a Blog Business
• Your Role & Blogging Experience
• Setting up as a Business
• Capital and Investment
• Co-founders
• Your Mission and Vision
• Business Planning

Chapter 2: Planning and Researching

• Niches
• Researching a Niche
• Competitive Analysis
• Understanding the Niche
• Planning Your Content
• Your Overall Strategy

Chapter 3: Creating a Brand

• What is a Brand?
• Naming Considerations
• Domain Names
• Visual Branding
• Web Design
• Other Elements of Branding

Chapter 4: Staff

• Freelance and Salaried Staff
• Freelancer Basics
• Employee Basics
• Finding and Identifying Good People
• What to Pay
• Working with Remote Staff
• Setting Parameters and Focusing on Results
• Other Staff Issues
• Roles

Chapter 5: Planning Content

• Writing for the Web
• Making Content Valuable
• Editing
• The Editing Process
• Know What You’re Talking About
• Lists & Popular Content
• Frequency
• Quality Evergreen Content
• News Content
• Filler Posts
• Images & Diagrams
• Headlines
• Style and Tone

Chapter 6: Generating Traffic

• Google Analytics
• Basic Techniques for Generating Traffic
• Social Media Basics
• Guest Posts
• Content Aggregators
• Buying Traffic
• Giving Away Free Stuff
• Leveraging Your Existing Network & Assets
• Consistency & Momentum
• Linking Out to Generate & Keep Traffic
• Search Traffic
• A Basic Guide to SEO

Chapter 7: Monetization

• General Tips on Monetization
• Advertising
• Affiliate Sales
• Premium Content
• Selling Products
• Ad Services
• Selling Your Expertise
• Creating and Selling Web Apps
• Blending, Iterating and Experimenting

Chapter 8: Long Term Strategies

• Building a Long Term Business
• From One Blog to Many
• Using a Blog to Build Other Businesses
• Valuing and Selling a Blog

The Case Studies

• Case Study 1: FreelanceSwitch
• Case Study 2: Psdtuts+
• Case Study 3: AppStorm

I think this book is really solid for one main reason: while there are dozens of books about how to make money blogging (i.e., how to build, promote and monetize a blog), this book is pretty much the only one about how to build a business with blogs (e.g., how to choose niches to enter, hire people, manage writers, scale everything and so on).

Regards,
Lazy Goys Blog